Tetris® makes its North American in-car debut at New York Comic Con with AirConsole and Volkswagen

Visitors can step inside the new 2027 Volkswagen Atlas and experience AirConsole in-car gaming firsthand at the Pop Insider booth, number 1935

New York , Oct. 08, 2026 (GLOBE NEWSWIRE) -- AirConsole, the in-car gaming platform by N-Dream, is teaming up with Volkswagen of America and The Tetris Company to showcase their new collaboration at New York Comic Con 2026. At the center of the activation is the all-new 2027 Volkswagen Atlas hosting a Tetris® experience, built around AirConsole's signature light integration. Giving fans a hands-on look at how AirConsole transforms everyday drives into shared gaming experiences.

“Bringing AirConsole and Tetris to the new Volkswagen Atlas at the New York Comic Con is a perfect match.” said Anthony Cliquot, CEO of N-Dream, the company behind AirConsole. “The event brings together exactly the kind of fans who will love what AirConsole does. It’s a place where people come to celebrate the stories and games that shaped them, while always looking forward to what’s next. Having a timeless and globally recognized title like Tetris here makes it the perfect setting to showcase how we’re bringing entertainment to the car—an environment where people are spending more and more of their time.”

Anthony Cliquot, CEO of N-Dream, the company behind AirConsole.

"New York Comic Con brings together communities built around shared passions and experiences," said Rachael Zaluzec, Chief Marketing Officer, Volkswagen of America. "That makes it the perfect place to showcase how AirConsole can help turn time spent in a vehicle into something social, engaging, and fun. We're excited to give fans a chance to experience Tetris in the Atlas and see firsthand how Volkswagen is creating new ways for people to connect."

Volkswagen, AirConsole and Tetris collaboration for in-car gaming. 

The showcase builds on AirConsole's recent expansion with Volkswagen, which introduced AirConsole in-vehicle gaming to select model year 2027 Volkswagen vehicles in the U.S. — including the Atlas, Atlas Cross Sport, Tiguan, Golf GTI, Golf R, and ID. Buzz — making Volkswagen the first volume automotive brand in the U.S. to offer the platform.

TETRIS MULTIPLAYER AND IMMERSIVE
With Tetris, one of the most recognizable video games of all time comes to the car. Players can enjoy the timeless puzzle gameplay across multiple modes with up to 4 players and experience the action with immersive vehicle integration when parked.

Game features include:

• Sprint – Race to clear 40 lines as quickly as possible, either solo or against other players, and compete for the best time.
• Marathon – Enjoy the classic Tetris experience and chase the highest score, now available for both solo and multiplayer play.
• Battle – Go head-to-head with other players, clearing lines to put pressure on your opponents and gain the upper hand.
• Online Battle – Compete against other Tetris car players from around the world or create a private room to battle your friends.
• Immersive ambient lighting – As players clear lines, the vehicle's ambient lighting responds in real time — syncing to the color of the cleared line for an arcade-like experience that extends beyond the infotainment screen and into the cabin itself.

“Tetris is one of the most recognized and iconic video game brands in the world, and this is the latest step in how it keeps evolving alongside new players and new technology,” said Maya Rogers, CEO of The Tetris Company. “Bringing Tetris into Volkswagen vehicles with AirConsole turns the Atlas into a multiplayer arcade for fans to enjoy. We can't wait for fans at New York Comic Con to try it for themselves.”

HOW IT WORKS
AirConsole is included in Volkswagen’s In-Vehicle Premium plan, a connected services package enabled by an active myVW+ subscription. Three months of In-Vehicle Premium is included with the purchase of select new 2027 models. Here’s how new owners can start playing:

1. Make sure the vehicle has been enrolled in the myVW app and it has an active In-Vehicle Premium plan.
2. Once enrolled, the AirConsole app should be visible in the infotainment system’s app menu. To launch the app, tap the AirConsole icon. (vehicle must be parked, some models may require the parking brake to be engaged).
3. Users will then follow the on-screen prompts and scan QR code with their smartphone to connect it as a controller.
4. Once connected, they can use their smartphone to choose a game and start playing.

This intuitive experience makes AirConsole the easiest way to enjoy quick, social games inside the car—whether it’s with passengers, family, or solo during a charging break.

Media images can be found here.

About AirConsole by N-Dream
Drive together, play together. N-Dream is the in-car experience company behind AirConsole, the world's first gaming platform specifically designed for cars. AirConsole's immersive features transform your car into a fully featured gaming station, integrating the infotainment, sound, and light systems into a single entertainment experience. AirConsole's rich portfolio of games is tailored to casual players of any age, and by allowing any passenger to join using their phone as a controller, it is a true social experience. Available across premium OEM partners including BMW, Volkswagen, Audi, Porsche, Škoda, and Tata, N-Dream is headquartered in Zurich, Switzerland, and is a subsidiary of KPIT Technologies.

About Volkswagen
Volkswagen of America is an operating unit of Volkswagen Group of America, Inc., which is an indirect subsidiary of Volkswagen AG. Headquartered in Reston, Virginia, Volkswagen of America sells the Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, ID. Buzz, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Volkswagen Group of America operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas and Atlas Cross Sport. The global Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Learn more at www.vw.com or media.vw.com.

“VW”, “Volkswagen”, model names and the Volkswagen logo are registered trademarks of Volkswagen AG.

Always pay careful attention to the road, and do not drive while distracted. Not all App-Connect features available on all operating systems. Standard text and data usage rates apply. App-Connect features require compatible device, operating system, and mobile apps. See mobile device and app providers for terms and privacy.

While using AirConsole, vehicle occupants must remain properly seated with seat belts fastened and stay out of airbag deployment zones. Airbags remain active when the vehicle is powered on.

AirConsole Games requires vehicle to be equipped with compatible infotainment system, and availability of vehicle 4G LTE cellular and GPS connectivity. Acceptance of AirConsole terms and a compatible smartphone is required for gameplay. AirConsole is a product of N-Dream AG. Volkswagen does not have control over the portfolio of games available on the AirConsole platform. Game content, game availability, compatibility, and features are managed solely by N-Dream AG and are subject to change, discontinuation, or cancellation without notice. Certain games can be supported by coordinated lighting effects using the ambient lighting in select vehicle models and trims.

Connected vehicle services enabled through myVW+ are available on most MY20 and newer vehicles and require an included or paid subscription, some of which may have their own terms and conditions. All connected vehicle services require the myVW app and myVW account, cellular connectivity, network compatible hardware, availability of vehicle GPS signal, and acceptance of Terms of Service. Not all services and features are available on all vehicles and some features may require the most recent software update. Services depend on connection to and continued availability of 4G LTE cellular service, which is outside of Volkswagen’s control. Services are not guaranteed or warranted in the event of 4G LTE network shutdowns, obsolescence, or other unavailability of connectivity due to existing vehicle hardware or other factors. All services are subject to change, discontinuation, or cancellation without notice. Certain connected vehicle services may require additional payment for emergency or other third-party services rendered such as towing or ambulance transport services. Message and data rates may apply for app and web features. Connected vehicle services are not available on most MY20 Passat vehicles or rental fleet vehicles. See Terms of Service, Privacy Statement, and other important information at vw.com/connected. Always pay careful attention to the road and do not drive while distracted.

In-Vehicle Premium connected vehicle services enabled through myVW+ are available on most MY20 and newer vehicles and require an included or paid In-Vehicle Premium subscription. Included plan begins on the original (new, unused) vehicle in-service (purchase) date. Paid subscription is required to continue services after included plan expires.

About The Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Created in 1984, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 520 million units have been sold worldwide. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys and games, apparel, accessories, entertainment, and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com

Learn more about the history of the game by watching the Apple Original Film "Tetris" now streaming on Apple TV+. Tetris ® & © 1985~2026 Tetris Holding.

For further information please contact the AirConsole press office: Bilal Mahmood via b.mahmood@stockwoodstrategy.com or +44 771 400 7257 or Amanda Lotzer on amanda@n-dream.com or +41-438-833-284